Evolution of a book cover

Book covers are mysterious things. Like magazine covers and bill-board posters, they’re not strictly art or advertising. Instead, they have a much more difficult job than any of the former. 1) they have to be bold enough that they draw you in, but without that throw-away quality that some glossy magazines have. 2) they have to project an image, but it has to say much more than just “buy me”, and that message has to convey the essence of the book. 3) they have to do all of the above, but without alienating any particular social or minority group.

Oh, and they have to be different and original too, let’s not forget that.

So you could say that designing one is a challenge. For anyone, even those who do so for a living…

SHOW ME THE REST, PLEASE

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