At 10:22pm last night – May 31st, 2011 – Jamie Oliver broke down on national TV and finally admitted he was part man, part vegetable, sent from the planet FOODALICIOUS to take over planet Earth and convert everyone on it into good-food-loving maniacs physically incapable of cooking any meal in longer than thirty minutes. I know, it was a bomb-shell for me to! But calm down, that wasn’t actually what happened; that was just what I thought he was going to say. In fact, he didn’t – it was worse. He didn’t say anything much. For a change, and not in a nice way – and probably for the first time since being born into the world – Jamie Oliver was completely and utterly speechless.
Yes, you may wish to read that last sentence again. Then you may wish to double check you haven’t altered another reality and come back and read this (for what it’s worth I can assure you you haven’t entered another reality, but can you trust me? For all I know I may have entered another one before I wrote this!).
Back to Jamie and his rage and upset-ness.
Let me tell you, I felt his rage. Jamie, you see, had just been shut down again on his quest to bring better food to the school-children of LA. And when Is say again, I actually mean again-again-again-again. I’d be the first to admit that I didn’t used to be the greatest Jamie Oliver fan, but all that’s been changing recently. After seeing how much passion and dedication Jamie has put into this latest series – not to mention the numerous obstacles he’s encountered while trying to do something essentially simple: give American school children proper good food – my mind is made up. Absolutely. Jamie is a good man and we should be proud of what he’s doing.
Book covers are mysterious things. Like magazine covers and bill-board posters, they’re not strictly art or advertising. Instead, they have a much more difficult job than any of the former. 1) they have to be bold enough that they draw you in, but without that throw-away quality that some glossy magazines have. 2) they have to project an image, but it has to say much more than just “buy me”, and that message has to convey the essence of the book. 3) they have to do all of the above, but without alienating any particular social or minority group.
Oh, and they have to be different and original too, let’s not forget that.
So you could say that designing one is a challenge. For anyone, even those who do so for a living…
SHOW ME THE REST, PLEASE
Just a quick thanks to both The Come Up and BMX Union — they both put the Chad D interview up on their sites, which was cool of them. Hit the links and see what they’re all about!
This short story concerns a very passionate inventor on a quest to make his greatest invention a household name.
Only for Bill McScrewballs, things are never quite as easy as they first seem…
I WANT TO SEE INSIDE THE MIND OF PROFESSOR BILL MCSCREWBALLS, TAKE ME THERE NOW!